Small Case Study On Strategic Management

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Kumar M., Dileep (2012) 50 short case studies in business management. UUM Press, Sintok. ISBN 9789670474243

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Official URL: http://lintas.uum.edu.my:8080/elmu/index.jsp?modul...

Abstract

The Higher Education Institutions that run business management programs in Malaysia is under severe criticism from industry that the passing out management graduates do not have adequate practical exposure to the industry and lack of practical skills to deal industrial issues proactively as the catalyst of change.This indicates that the traditional management education curriculum, as presently constituted, may not be adequately preparing individuals for the challenges they experience as professional managers.To deal with this issue, many management institutes are adopting case study as a pedagogy, a hypothetical or actual business situation to formulate a recommended policy or decision based on the facts and figures provided, to induce practical exposure to the students by simulating case situations, which improve students analytical skills and decision-making skills.A case study in business management course is a rigorous analysis of an incident, situation, person, crisis or any such phenomenon or concept, in relation to industry, business or people in the organisations.It is well related to the management, process or methodology adopted by the organisation stressing analysis of chain of events for better change management in relation to business operation context. The case studies included in this book provides better perspective of various issues and situations in the business field.The cases are written from the field of Organisational Behaviour, Human Resource Management, Marketing, Business Ethics, International Business, Strategic Management, Business Laws and General Management. These case studies are to be thoroughly analyzed by the faculty members before applying that into the classroom. It is expected that the faculty members should refer to the similar case scenarios at local and international levels to stimulate students to have better discussion on the multifaceted issues or situation. Instead of a direct entry into theoretical concepts, the author suggests that the faculty members distribute these cases well in advance and invite students to come for creative discussions and practical solutions.By preparing solutions to case studies, the students will be exposed to a variety of business operations, business process, management roles, and business situations.Thus the case studies can adequately integrate theoretical concepts effortlessly in realistic situations with better referential skills.The 50 cases included in this book can extremely be valuable in preparing students a career in industry by giving better chance to develop analytical and decision-making skills in the classroom that meet up the challenges of industry.

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