How Advertising Affects Our Society Essay
397 Words2 Pages
How Advertising Affects Our Society
Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with substantial daily doses of advertising in multiple media. With the perpetual bombardment of marketing media, it is presumable that it will affect our individualism and society as a whole. This is an analytical approach to advertising's effects on the society.
Consumer minds' can be changed, opinions molded. Attitudes towards a brand are not set in stone after one commercial or even one purchase. Indeed, shaping attitudes often takes a considerable amount of time.
Many commercials aim to entertain.…show more content…
At times some ads completely lack product information, and the only product reference can be strange with no reasonable association with the rest of the ad. The Budweiser ?Frogs? campaign made a lot of people ask, ?What do frogs and lizards have to do with beer??
The answer is ?affect.? The Budweiser ads made people laugh and feel good about Budweiser. Simple reciprocation would lead a consumer to thank Budweiser for the chuckles by buying their beer. A little more complicated, the consumer might want to buy a piece of the whole Budweiser image, to participate in the entertaining, ?cool? Budweiser world.
Images of men influence the gender role attitudes that men express soon after exposure to the images. Men view magazine advertisements containing images of men that varied in terms of how traditionally masculine versus androgynous they were and whether the models were the same age or much older than the viewers. Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to endorse relatively nontraditional views after exposure to androgynous models. This suggests that nontraditional men's gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in advertising.
Advertising has real and social costs. Some argue that it raises the price of goods,
Essay on the Impact of Advertisement on Society!
The advertising has deep impact into the minds of the viewers especially among the children. Hence the ad makers must be aware of the social consequences of the ads.
For example, some advertisements like Mountain Dew show daring stunt actions where the statutory warning is either not written or written in very small illegible fonts. The kids getting motivated by seeing this ad may rehearse then same action with dire consequences. Some other ads unnecessarily use female models and sexually explicit scenes like Euro briefs or Aristocrat apple juice ads, which create unhealthy impression among the minors.
Some advertisements show precocious children advising their parents on various issues. Consider Chabaaza ad where a little boy peers into the tonsil and epiglottis of a man until he (the child) is so pleased with what he finds that he suggests that the man give his Chabaaza to his father too. Just visualising this scene in your home; doesn’t it seem irritating to you? Or consider Fair & Lovely cream ad produced by Lowe, where the parents are worried about their dark skinned girl and express their frustration of having a son to take care of them.
The girl eventually gains fair complexion by using the cream and becomes professionally successful. Don’t you think this ad so rudely used the agony of dark complexion and gender biases? Hence, the ad agencies must be more careful and conscious of the ads they make. We can discuss two more such examples, the first of which had to be withdrawn and in second case, ASCI directed to modify the ad.
Surf Kidstains Challenge:
This ad created by Lowe showed a child throwing ketchup on another’s shirt and asking “tumhare ghar mein Surf hain?” (Do you have Surf at your home?) The major argument against this ad was that deliberately soiling someone else’s dresses with a coloured food is a form of insulting and embarrassing, which could give rise to quarrels and fights among children
Super Nirma detergent cake:
This ad created by Purnima Advertising depicted a child washing stains on his shirt and having succeeded in doing that, he kissed the detergent cake in appreciation and joy. But domg so the wet detergent cake can leave a residue on the lips, which could possibly enter the mouth. This practice could have a dangerous and fatal outcome, as the detergents are skin irritants with toxicity potent.